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Ref: LS-ER-604

Global Head of Marketing – Women’s Health

Global Head of Marketing – Women’s Health

Mackenzie Stuart are working with a marketing leading Women’s Wellness business looking to hire a Global Head to managing all Marketing activities. This is a complex role, handling multiple route to market and multi-million euro revenue streams.

The Key Objective of the role will be to strengthen the company’s market position globally by continuously increasing Market-shares, Sales and Profitability via Marketing support and implementing the company’s branding concepts.

Key Responsibilities:

* Improve and implement global marketing strategy:
 Plan and implement brand positioning within global market
 Develop and ensure implementation of branding guidelines
 Define and implement marketing strategy for all product categories
 Ensure availability of up-to-date market analysis data
 Lead marketing DMUs
* Corporate marketing team management/leadership:
 Manage and lead the corporate marketing team
 Ensure global marketing team is properly trained and staffed
* Marketing communication:
 Define and implement marketing communication strategy for all product categories
 Plan and delegate all corporate marketing communication activities including advertising and public relations
* Sales support:
 In close cooperation with Sales, develop and coordinate POS activities to support sales strategies
 Support and consult e-commerce services
* Manage global marketing budget

Travel Expectations:
* Willingness to travel internationally (approx. 30%)

Educational Back-ground:
* Master’s Degree in Business Administration with focus on Marketing Manage-ment/Communications
(or other applicable job related curriculum)

Language Skills
* German: fluent
* English: fluent
* Other languages are of advantage

Professional Ex-perience:
* min. 10 years of experience in marketing management in a BRAND environ-ment, including product, digital and/or content management
* Experience in leading brand communication and retail marketing
* Working experience in Sales is a must
* Extensive experience in developing and implementing POS concepts for retail environments
* Experience in working with units abroad in an international company
* Experience in health care/medical/sensitive feminine product markets is of advantage
* Experience in leading a marketing team & managing people

Social Competencies:

* Flexible, independent worker, ambitious and target-driven
* Pro-active and hands-on
* Strong communication skills
* Strong strategic and analytical skills

Computer
Literacy:
* Proficient in MS Office
* Experience with CRM systems

Mackenzie Stuart is a leading executive search and selection business. From our offices in Leeds, London & Toronto we provide retained and contingency recruitment solutions across industry and have specialist recruitment consultants that work within the Oil & Gas, Mining, Infrastructure & Built Environment, Medical, Scientific, Healthcare, Finance, Banking, Insurance, Water, FMCG, Ingredients, Manufacturing, Chemicals and Logistics sectors.

Due to the number of applications we will not provide feedback to each resume submitted. You will be contacted within 3-5 working days of your application if you have been successful.

Job Reference: LS-ER-604

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Salary Range

€140,000 - 150,000

Location

Germany