Mackenzie Stuart is working with a leading UK Digital healthcare provider who are actively seeking a Director of marketing to come on board to grow customer retention and increase brand awareness.
Our Client is one of the leading providers in the digital health industry, with presence internationally they have in recent years experienced significant growth and success having successfully entered into new territories. Our client is an employee centred organisation, recognising that employees are integral to their success, offering extensive training and opportunities to all employees.
The organisation focuses on working closely as a transparent team, ensuring all employees have the opportunity to reach their full potential. Our client is continuously looking to continue their success within the healthcare technology market through taking on ambitious and driven individuals with the future plan to continue their growth and success.
In this role you will be tasked with identifying new sales channels to grow the organisation’s revenue streams into. This role will hold key responsibility for conducting marketing campaigns, utilising a number of different strategies and identifying opportunities to maximise efficiencies.
You will work closely with the sales team to maintain and increase customer engagement from existing clients. Additionally, building awareness and promotional marketing activities leading to expansion of services and an increased brand awareness.
Key responsibilities of this role will also include understanding how best to position the brand, creating email & push marketing campaigns to hit KPI’s, and continuing to work to understand the various digital marketing channels to improve the communication experience of the customer via targeting strategy and relevance. Driving exponential revenue growth is a key component of this role.
The successful candidate must have a minimum of 5 years’ experience in B2C marketing experience with a demonstrated success in cross channel marketing campaigns. Alongside having experience in lifecycle marketing and / or marketing operations. The ideal candidate will also have the ability to create engaging segmentation strategies based on existing customer data to increase revenue of existing accounts.
Strong team working skills are necessary with the confidence to employ these skills in cross-functional relationships within the entire organization; particularly product and account development. Experience in rapid test and learn environments is essential.
An individual who focuses on metrics is integral for this role.
Job Reference: MM/CR
£30,000 - 40,000