Mackenzie Stuart is working with a small to mid-sized, multisite dental practice on the west coast of the USA. They are looking for a Senior Marketing Manager to join their team and forefront the expansion of its customer base through innovative marketing strategies.
My client is a privately-owned dental practice, with 8 offices on the west coast of the USA. They provide a full range of dental services ranging from cosmetic dentistry to endodontic treatment and pediatric dental care.
The client puts the patient experience at the very core of its approach to dentistry, stressing the importance of creating an environment of comfortability and professionalism whilst upholding the highest standards of clinical care. This pleasant customer environment is also mirrored in the company’s approach to its employees.
In the climate of a global pandemic, my client seeks to promote its telehealth dental services to expand its client base, ahead of its competitors.
The candidate will be responsible for a team of Marketing employees, reporting to the Director of Marketing. The role will involve leading the state and regional marketing efforts across a range of print and digital channels by working with contractors and vendors to develop and refresh material, in line with budget and the general direction of the practice to acquire new patients. Goals will be focused around increasing SEO, website traffic, brand awareness, social media presence etc. to overall drive revenue.
The role will also involve the mapping of current competitors in relevant states and developing strategies to ensure the company is a leader in the provision of dental care. This will involve proactively monitoring the market for news, trends and insights which may impact upon the company, or their customers.
Additionally, the candidate will be responsible for developing the current marketing strategy to leverage to advantage of national and local activities to drive patient acquisition following an in-depth evaluation of marketing efforts thus far.
The ideal candidate must have at least 5 years marketing experience in the dental industry and have experience of managing a small team. Must have strong experience of achieving KPI’s and overseeing department expenditure.
The ideal candidate will possess strong marketing skills including, but not limited to: analysis, strategy development, presentation, and the ability to monitor and assess performance.
A Bachelor’s degree is a minimum requirement.
Mackenzie Stuart is a leading executive search and selection business. From our offices in Leeds, London & Toronto we provide retained and contingency recruitment solutions across industry and have specialist recruitment consultants that work within the Oil & Gas, Mining, Infrastructure & Built Environment, Medical & Scientific, Healthcare, Education, Finance & Accountancy, Insurance, Water, Chemicals, Ingredients & Flavours, Automation, FMCG and Logistics sectors
Job Reference: JD-SMM
$90,000 - 120,000
West Coast, USA